VINI International
In 2021, KKR (Kohlberg Kravis Roberts & Co.), a leading global investment firm, and Vini Cosmetics Pvt. Ltd. (Vini), a leading branded personal care and beauty products company in India, announced the signing of a definitive agreement pursuant to which the Company’s Founder Group – led by Darshan Patel, Chairman & Joint-Managing Director, and Dipam Patel, Joint-Managing Director – and Sequoia Capital sold a majority stake in the Company to KKR (Kohlberg Kravis Roberts & Co.) for approximately US$625 million. The Co-Founders will continue to hold a significant stake in Vini and collaborate with KKR (Kohlberg Kravis Roberts & Co.) in the next phase of the Company’s growth.
The acquisition marks a powerful step forward in our growth journey, enabling us to scale faster, expand into new markets, and continue to innovate in ways that delight our customers. Backed by KKR, we are poised to strengthen our leadership in the beauty and personal care space while staying true to our core
mission—to empower individuals through bold, effective, and accessible products.
The Man Behind
Mr. Patel had no formal grounding in the basics of branding and marketing. “I did not had the A of advertising, B of branding and C of consumer insight until the early 90’s” he says. Mr Patel’s first brush with marketing happened in 1986, when he was asked to help out the family-run business Paras Pharmaceuticals Ltd. with brands like Moov, Krack, Livon etc.
Mission
To create innovative, high-quality, and accessible personal care products that empower individuals to express their confidence and personality. VINI strive to set new benchmarks in beauty and hygiene through customer-centric innovation, ethical practices, and a passion for excellence.
Vision
To become a global leader in the personal care and beauty segment by building iconic brands that inspire trust, celebrate individuality, and enhance everyday lives. We aim to continuously evolve with our consumers, shaping the future of beauty through creativity, quality, and commitment.
“VINI believes in brand power. We feel brand is any company’s greatest asset which cannot be created by only pricing of products. Offering quality products is a must. Consumers have been attracted to VINI products due to our effective marketing strategies. The “Differentiation Strategy” is the main reason behind our success. We always come up with products that are unique, compared to other brands.”
Samir Bhattacharjee
Director - International Marketing
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